Social media can feel like a never-ending maze, but if you know where to look, you’ll find your social media gold waiting for you. As a business owner and a busy mom, I’ve learned that social media isn’t about chasing trends but making meaningful connections. With the right approach, your business can shine, attract customers, and build lasting relationships.
I know firsthand how overwhelming it can be to juggle marketing, family, and everything in between. But trust me, you don’t need to be an expert to succeed on social media. You need a simple, consistent strategy that works for you. Let’s explore how you can find and use your social media gold to confidently grow your business.
Step 1: Know Where to Dig
Not every platform is the right fit for your business. Instead of trying to be everywhere, focus on the platforms where your ideal customers spend time. If you’re a service provider, LinkedIn might be your goldmine. If you sell handmade products, Instagram and Pinterest could be your sweet spot.
Think about your audience: Where do they scroll when they need help, advice, or inspiration? Start there, and you’ll be on your way to uncovering social media gold without feeling stretched too thin.
Step 2: Create Content That Connects
The best social media strategies aren’t just about selling—they’re about storytelling. As a mom of two, I know the power of a good story. Whether it’s celebrating a small win, sharing a lesson learned, or showing behind-the-scenes moments, authenticity builds trust.
Here’s an easy formula for engaging content:
- Teach something helpful (tips, how-to guides, quick hacks)
- Inspire with your personal journey or a customer success story
- Entertain with humor or relatable experiences
Remember, people follow businesses they connect with, not just those with the best products. Be real, be helpful, and your audience will stick around.
Step 3: Stay Consistent Without Burnout
I get it—running a business is already a full-time job. But consistency doesn’t have to mean posting daily. Even posting 2-3 times per week can keep your brand visible.
Batch-create your content in one sitting to save time. Use scheduling tools like Later or Planoly to stay organized. And don’t be afraid to repurpose content—one great post can be turned into a reel, a story, and an email newsletter!
Social media is a long game, and showing up consistently will help you find your social media gold over time.
Step 4: Engage Like a Human, Not a Brand
One of the biggest mistakes business owners make is treating social media like a billboard. Instead, think of it as a conversation.
- Respond to comments and DMs with warmth and authenticity
- Ask your audience questions to spark engagement
- Support other businesses by liking and sharing their content
The more you engage, the more visible you become. Social media platforms reward interaction, so the more conversations you have, the more people will see your business.
Step 5: Track What Works and Adjust
Not every post will be a hit, and that’s okay! The key is to pay attention to what works and do more of it.
Check your analytics to see which posts get the most likes, comments, and shares. Notice what topics people engage with most, and lean into that. Social media gold isn’t just about getting followers—it’s about learning what your audience loves and giving them more.
Start Digging for Your Social Media Gold
You don’t need to be a marketing pro to make social media work for your business. By choosing the right platform, creating content that connects, staying consistent, engaging with your audience, and tracking what works, you’ll find your social media gold in no time.
If you have questions or need support with business planning, please schedule a free clarity session with me. Click here to schedule now. Let’s make social media work for you!
