The holidays are a magical time, and your social media is the perfect way to share that joy with your clients. Whether you’re decorating cookies with the kids, showcasing your products wrapped in festive bows, or sharing heartfelt holiday wishes, social media allows you to build connections and brighten someone’s day.
As a busy mom and business owner myself, I know how hard it can be to juggle everything during this season. But with a little planning and a lot of heart, your holiday social media can bring smiles to your clients. And growth to your business.
Start with Genuine Holiday Cheer
The holidays are all about connection. And, your clients will feel it if your posts come from the heart. One of my favorite ways to show holiday spirit is by sharing small, meaningful moments. For example, last year, I posted a picture of my family enjoying watching my son’s hockey game with my elderly mother. Along with a short video later, of us sitting around a fire. It was simple and relatable. Yet it created engagement because people love to see the human side of your business.
When you post, ask yourself, “What would bring joy to my clients?” It could be a behind-the-scenes look at your holiday preparations. Or, a cheerful greeting with your favorite festive drink. Alos, it could be a funny mishap like your dog knocking down ornaments (been there!). Authenticity matters most during the holidays. A little cheer can go a long way.
Highlight Seasonal Offers
Now is the time to give your audience something special. Using social media to promote holiday deals, limited-edition products, or services with a festive twist is a wonderful way to delight your clients. For instance, if you’re a baker, you might offer holiday cookie kits. If you run a consulting business, consider a “New Year, New Goals” package.
Be sure to keep your promotions simple and visually appealing. A bright photo with a cheerful caption like, “Spread some holiday joy! Get 20% off our festive cookie kits this week!” can work wonders. Adding festive emojis 🎁🎄 can make your posts more fun and noticeable too.
Engage with Your Audience
Social media isn’t just about posting; it’s about creating conversations. During the holidays, this means engaging with your audience in meaningful ways. Ask festive questions like, “What’s your favorite holiday tradition?” or “Hot cocoa or eggnog?” You could even run a simple contest, such as asking your followers to share photos of how they’re using your products or celebrating the season.
One year, I asked my audience to share their favorite holiday cookie recipes, and the responses were incredible! Not only did it spark engagement, but it also helped me connect with clients on a personal level. These moments of interaction build trust and loyalty, turning followers into long-term supporters.
Schedule Your Content Ahead of Time
As much as I love social media, I also know how chaotic the holiday season can be. That’s why I recommend scheduling your posts in advance. Tools like Canva and Buffer make it easy to create festive posts and set them to go live while you’re baking cookies or wrapping gifts.
Creating a content calendar for December can help you stay consistent without feeling overwhelmed. Plan posts around key dates, like holiday shopping weekends or New Year’s resolutions, and mix in fun, non-sales content to keep things lively. This way, you’ll have more time to focus on what matters most—family, friends, and maybe even a moment to relax.
Don’t Forget the Spirit of Giving
Finally, remember that the holidays are about generosity. Use your social media to give back, whether it’s through a charity initiative, a giveaway, or simply sharing gratitude with your clients. Last year, I partnered with a local women’s shelter to donate personal, self-care products in exchange for a workshop fee. And, I shared updates on social media to encourage others to join in.; even if they didn’t attend the workshop.
Even small gestures, like posting a thank-you note to your clients or offering free downloadable resources, can make a big impact. It shows that you care, not just about making sales but about spreading kindness too.
Closing Thoughts
This holiday season, let your social media be a source of joy for you and your clients. By sharing your authentic holiday cheer, promoting seasonal offers, engaging with your audience, and giving back, you’ll create connections that last long after the decorations come down.
Remember, your clients don’t just want a product or service—they want to feel seen, appreciated, and inspired. Social media gives you the chance to do just that, all while building a stronger, more loyal community around your business. So grab a cup of cocoa, take a deep breath, and start spreading that holiday magic. Your clients will love it—and so will you.
P.S. I invite you to schedule a Path Forward session to set you up for success during the holidays and the upcoming year. Click here to schedule yours now!
