When I first started learning about growing a social media presence, I felt completely lost. I was a mom with two kids, running between school drop-offs and soccer practices, trying to build my coaching business in the quiet moments of my day. It felt like everyone else knew some secret formula for posting, connecting, and selling online. But what I discovered is that growing social media isn’t about algorithms — it’s about connection, consistency, and being yourself.
Today, I want to share the simple social media tips that have helped me grow my business while still being present for my family — because I know you can do it too.
1. Show Up as You — Not Who You Think You Should Be
When I started posting, I tried to sound “professional.” My captions were stiff, and my pictures looked more like stock photos than real life. Then one day, I posted a messy desk photo with a caption about balancing work and motherhood — and it got more likes and comments than anything else I’d shared before.
That’s when I realized that people connect with real. You don’t need perfect lighting or fancy editing. Share the stories that make you, you. Talk about your wins, your struggles, and even the silly moments that happen along the way.
When you lead with honesty, people trust you. And when they trust you, they buy from you.
2. Keep It Simple — One Platform at a Time
It’s easy to feel like you need to be everywhere — Instagram, Facebook, TikTok, LinkedIn, and all the new platforms that pop up each year. But you don’t need to do it all at once.
When I first started growing my business’s social media presence, I focused on just one platform: Facebook. That was where my audience already spent time, so I showed up there every day — sharing posts, commenting on others, and responding to messages. Once I got consistent and comfortable, I added Instagram.
Start small. Focus on one platform and excel on it. Then, when you’re ready, you can expand.
3. Create a Simple Plan You Can Stick With
You don’t need a complicated content calendar or fancy tools to grow online. You just need a plan that works for you.
Try this simple rhythm:
Motivation Monday: Share an encouraging thought or quote that fits your brand.
Tip Tuesday: Teach something small that helps your audience.
Wisdom Wednesday: Tell a short story or a lesson you’ve learned.
Feature Friday: Highlight a client, product, or win.
This rhythm keeps you consistent and helps your audience know what to expect. Plus, it makes planning posts faster and easier.
4. Use Stories to Build Connection
People love stories — and so do algorithms! Whether it’s a photo of your morning coffee, a behind-the-scenes look at your work, or a quick video sharing your thoughts, stories bring people closer to you.
When I started showing up on camera, I was nervous. But then I remembered my goal wasn’t to be perfect — it was to be present. I spoke to my camera as if I were chatting with a friend. My followers started responding more. They asked questions, shared their own stories, and even booked calls.
Your story makes your business human. Don’t be afraid to share it.
5. Engage, Don’t Just Post
One of the biggest mistakes I see women make online is posting and walking away. Social media is social.
If someone comments, reply. If someone sends a message, respond to it. Take a few minutes each day to comment on others’ posts and celebrate their wins. It doesn’t just help the algorithm — it builds real relationships.
Some of my best collaborations and client connections started with a simple comment or heart emoji. Remember, people want to feel seen and heard — and when you give that, they’ll give it back.
6. Measure What Matters — Not Just Likes
It’s easy to get caught up in numbers — followers, likes, views. But what really matters is engagement and connection.
Ask yourself:
Are people commenting or messaging me?
Are my posts helping me connect with potential clients?
Am I building trust and community?
If you’re getting yeses, you’re on the right track. Remember, 100 engaged followers can grow your business faster than 10,000 silent ones.
7. Give Before You Ask
The most successful social media strategies are built on a foundation of generosity. Share helpful tips. Encourage others. Offer value without expecting anything in return.
When I started doing that — giving first, with love — everything changed. My audience grew, my engagement increased, and I started attracting clients who were aligned with my mission and energy.
People can feel your heart through the screen. Lead with kindness, and growth will follow.
Final Thoughts
Social media doesn’t have to be overwhelming. With small, consistent actions and a heart-centered mindset, you can grow your audience, attract your ideal clients, and build a business you truly love.
And remember — your voice matters. The world needs your story, your energy, and your unique gifts.
If you’re ready to take the next step in growing social media for your business — or if you just need a little clarity on where to start — I’d love to help.
👉 If you have questions or need support with business planning, please schedule a free clarity session with me. Click here to schedule now.
