What Your Business Pivot Is Actually Avoiding
Most business pivots aren’t pivots — they’re avoidance wearing a strategy hat, and the first question worth asking is what you’re trying to get away from, not what you’re moving toward. In this piece, Karen Kleinwort draws the line between a real business pivot (evidence-based, preserving the core, following proof) and the three patterns that masquerade as one: exhaustion, comparison, and the aftermath of difficult clients. She gives three diagnostic questions to ask before changing anything — what you’d fight to keep, whether pricing might be the actual problem, and what you’d need to believe to stay. If you’ve been calling it a pivot and something still doesn’t feel right about that word, this is the article to read first.







