The Markup Conversation I Had at 14
At fourteen, Karen Kleinwort was running a marina general store and about to explain markup to her thirty-year-old manager — not because she was fearless, but because pretending not to know something she knew felt worse than the risk of being wrong. In this piece, she draws the direct line from that summer to the pricing pattern she sees most often in the businesses she coaches today: a woman who knows her pricing is wrong, has done the math, and still hasn’t said the number. She names three things the markup conversation taught her — the gap between knowing and saying, why pricing problems are almost always confidence problems in disguise, and what it means to choose wrong pricing every time you stay quiet about what you know. If your pricing is the thing you keep not moving on, this is the piece worth reading first.









